Packaging should enhance the product's appeal and protect its contents. Different materials are used for packaging, each serving a specific purpose. Packaging costs contribute to the overall expense of retail items, and the right material is crucial for safe shipping. Factors to consider include the product's strength, weight, and value.
Packaging serves four primary functions: containment, protection, convenience, and communication.
Containment
It secures products during transportation and prevents environmental pollution.
Protection
Packaging shields products from external elements and helps preserve the environment.
Convenience
Packaging adapts to lifestyle changes, making it easier for consumers to handle and use products.
Communication
Packaging acts as a silent sales representative, conveying messages and aiding purchasing decisions through labeling and distinct features.