Collaboration between the Advertising and Marketing departments is crucial for successful campaigns. The ultimate aim of marketing is to boost profitability, sales, and revenue by increasing access to products and services.

Finance

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Business finance involves acquiring funds for various purposes, including marketing expenses and employee salaries. Revenue is the primary source of funding, but additional financing options may be necessary.

Debt and equity are common ways to fund a business. Debt involves borrowing money and repaying it with interest, while equity involves selling stock in the company to investors. Short-term, medium-term, and long-term financing options are available.

The various sources of financing that are accessible to enterprises are:

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Financing for the short-term

Short-term finance is a sort of financing that lasts for a short period, usually less than a year. This financing allows businesses to swiftly raise funds while paying a low-interest rate. The amount of money that can be raised is limited and will directly impact the firm. The following are examples of short-term financing:

  • Trade credit
  • Credit cards
  • Business overdrafts