Collaboration between the Advertising and Marketing departments is crucial for successful campaigns. The ultimate aim of marketing is to boost profitability, sales, and revenue by increasing access to products and services.
Finance
Business finance involves acquiring funds for various purposes, including marketing expenses and employee salaries. Revenue is the primary source of funding, but additional financing options may be necessary.
Debt and equity are common ways to fund a business. Debt involves borrowing money and repaying it with interest, while equity involves selling stock in the company to investors. Short-term, medium-term, and long-term financing options are available.
The various sources of financing that are accessible to enterprises are: