Types of Follow-Up Activities
There are several ways to follow up without bothering or annoying the customers:
Send a “thank-you” note
This common follow-up activity makes customers feel special, encouraging repurchases. For instance, Samsung sends phone covers and thank-you notes to flagship phone customers
Ask for referrals
Referrals expand a company by asking current clients to recommend prospects. It widens the customer base, boosting sales and profits.
Providing updates and relevant information
Emails provide product updates and relevant information to aid buyers in their purchasing decisions. Commonly used by e-commerce sites like Amazon.
Ending conversations on a good and polite note
Ending conversations politely encourages customer return and promotes word-of-mouth recommendations. It enhances company image and acts as free publicity.