Responsibilities of the Franchiser

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The goal of a franchiser is to make a franchisee grow and expand, earn money, name and recognition, and strengthen the brand’s position. A franchiser takes on numerous roles and responsibilities to ensure the success of a franchisee:

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Managing the Finances

Though all the financial transactions made by a franchisee are handled by the same, funding a franchise outlet is an important responsibility of a franchiser. A franchise owner who operates as a small shopkeeper follows the guidelines and suggestions made by its franchiser company, including leases and setting-up costs.

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Marketing and protecting the brand name

A franchiser's key role is to ensure that the brand name stays synonymous with the parent establishment and maintains the quality of its products and services.

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Absolute management of the business

A franchiser must make even the smallest decision keeping the growth of the business as the number one priority. It must take care of even small tasks like managing the products being leased out to the franchisees' location. A franchiser must fulfill the duties of selecting the proprietors who will deal under a company name and providing them with the support they need.