Título da Disciplina
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Section 1
Section 2
Section 3
Section 4
Section 5
Section 6
Section 7
Section 8
Section 9
Section 10
Conclusion
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Exercise Your Knowledge
1)
Who is known as the franchiser?
a)
The smaller organization or individual that receives the right to use the brand name.
Feedback:
Incorrect! The smaller organization or individual is actually known as the franchisee, not the franchiser.
b)
The parent company that grants a license to another party to use the brand name.
Feedback:
Correct! The franchiser is responsible for establishing the franchise system, providing support, and maintaining the brand standards and quality across all franchise locations. They have the authority to grant rights to use trademarks, copyrights, and other intellectual property associated with the brand.
c)
The legal expert who helps in establishing a franchising venture.
Feedback:
Incorrect! While legal experts may assist in establishing a franchising venture, they are not the ones known as the franchiser.
d)
The financial institution that provides funding for a franchise.
Feedback:
Incorrect! The financial institution is not known as the franchiser. The franchiser is not the financial institution providing funding.
e)
The marketing agency responsible for promoting the franchise's products or services.
Feedback:
Incorrect! The marketing agency is not known as the franchiser. The marketing agency may assist in promoting the franchise's products or services.
Parabéns! Respostas enviadas. Aguarde.
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