Wholesaler
A wholesaler is a business executive specialized in wholesale operations. The term "wholesaler" refers to someone who sells items in huge quantities. Now, let us see the functions of the wholesalers:
Purchasing and storage: Wholesalers constantly get a wide range of items from multiple manufacturers and they keep items in their warehouse for resale.
Stocking shelves: The wholesaler maintains a large number of items in their rented facilities. This ensures enough consistent storage.
Mobility: Mobility entails commuting from the factory door to the central depot and from the central depot to the retailer's outlet.
Financial assistance: By offering credit lines, wholesalers provide financial assistance to merchants. Merchants can either buy in bulk with immediate payment or opt for a short-term credit arrangement when purchasing from producers.
Acceptance of uncertainty or risk: When they get the ownership of the goods in which they deal, they bear the risk associated with them.