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Services to customers

After the sale, companies or business units offer services to their customers, which may include providing product guarantees, offering return/replacement services, and other forms of post-sales support.

Source: Freepik / Flaticon

As a part of customer satisfaction and customer retention policy

After-sales services are a vital component that help the business units’ strategies creating customer loyalty and making the customers more interested in the company's products and services, which will directly increase the brand loyalty.