Source: Freepik / Flaticon
Services to customers
After the sale, companies or business units offer services to their customers, which may include providing product guarantees, offering return/replacement services, and other forms of post-sales support.
Source: Freepik / Flaticon
As a part of customer satisfaction and customer retention policy
After-sales services are a vital component that help the business units’ strategies creating customer loyalty and making the customers more interested in the company's products and services, which will directly increase the brand loyalty.